Selasa, 26 Juli 2011

Elektron Biru

Hampa tak ke mana, menyerbuki asa sendirian, dan hasrat, ia tak mau tenggelam, berjuang dalam lautan informasi yang faktual dan fiksional, juga berjibaku dalam tiga varian di tengahnya

(16/7/2011)



Hampa tak berarti bila kau merawat lukamu sendiri

Baik-baik

Personal

Pelan-pelan



Akan kau artikan apa?

Bukankah tak ada yg lebih baik selain merasakan perih lebih dalam lagi

Dia pasti tak membuat apa pun tanpa maksud, bukankah begitu?



Tiap-tiap hampa pasti menyimpan maknanya sendiri

Diam-diam

Menunggu luka itu kering

(25/07/2011)

Jumat, 22 Juli 2011

Einstein on the Beach

Einstein on the Beach
oleh Counting Crows




Albert's always sincere, he's a sensitive type
His intentions are clear, he wanna be well-liked
Better think of nothing, then are we anything?
Is it better to be better than to be anything?
And Albert's vision is blooming uncontrolled
All his wings are slowly sinking
The world begins to disappear
The worst things come from inside here
All the king's men reappear
For an eggman, on and off the wall
Who'll never be together again
Einstein's down on the beach staring into the sand
Cause everything he believes in is shattered
What you fear in the night in the day comes to call anyway-ay
We all get burned as:
One more sun comes sliding down the sky
One more shadow leans against the wall
The world begins to disappear
The worst things come from inside here
And all the king's men reappear
For an eggman, on and off the wall
Who'll never be together again
Albert's waiting in the sun
On a field American
For the cause of some inflated form of hit and run
One more sun comes sliding down the sky
One more shadow leans against the wall
The world begins to disappear
The worst things come from inside here
And all the king's men reappear
For an eggman, on and off the wall
Who'll never be together again
Albert's fallen on the sun
Cracked his head wide open
The world begins to disappear
The worst things come from inside here
And all the king's men reappear
For an eggman, fallin, fallin
The world begins to disappear
The worst things come from inside here
And all the king's men reappear
For an eggman, on and off the wall
Who'll never be together again
No never be together again
No no never never never again, uh huh
What you fear in the night in the day comes to call anyway

I'd Rather be You

I'd Rather be You
oleh Genesis




Ooh yeah
You know I never wanted to be closer
And I'll still be here until it's over
No, no I never wanted to be closer
But you'll be back, I could've told you

Well I always knew
Yes I could see it coming
Your ambitious streak
You always want things beyond your reach
Well now you've got what you wanted
And you're free to be the things
You always said you'd be
You're up there looking down
Tell me what do you see - oh

Cos you know
You know I never wanted to be closer
And I'll still be here until it's over
No, no I never wanted to be closer
Yeah, but you'll be back, I could've told you

Well it seems to me
That you've got to fight for yourself
In this world we live in
It's dog-eat-dog and never give in
Why worry when you're holding the aces
Don't throw it away cos you know
I'd rather be you than me
Up there looking down
Tell me what do you see - oh

hey hey yeah

Ooh yeah
You know I never wanted to be closer (never wanted)
And I'll still be here 'til it's over
No, no I never wanted to be closer (never wanted)
Ooh but you'll be back, I could've told you

It's been a long time coming
But at last we seem to be moving on, straight ahead
We're finally getting something done
Time flies and 'fore you know it
You'll be getting closer to where
You always knew you'd be
Up there looking down
Tell me what do you see - oh

Cos you know
No, no I never wanted to be closer (never wanted)
I'll still be here until it's over
No, you know I never wanted to be closer (never wanted)
Yeah but you'll be back, I could've told you

hey hey yeah...

The Strangest Party (These are the Times)

The Strangest Party (These are the Times)
oleh INXS




Welcome to the strangest party baby
It's like we're staring at the sun
Everybody's got their invitations
Hopin' that you're gonna come yeah
These are the times
Times
These are the crimes
Crimes
What are we waiting for
What are we hating for

You're part of the solution
Or part of the problem
You're gonna have to dance with one
You're giving up on
The future honey
I'll count you out of having some

Here comes the rain
Yeah here comes the rain yeah

These are the times
These are the crimes
What are we waiting for
What are we hating for

Wash away the rain yeah
Into the blue sea yeah

These are the times
These are the times

Still It Take Me by Surprise

Still It Take Me by Surprise
oleh Tony Banks




It can be strange
In the world we live in
So many things are not how they appear
We sit and talk
Of what it doesn't matter
The meaning of the words we use
Hides behind the sound


Yet still it takes me by surprise
How the feeling overtakes me and fills my mind
With thoughts which even now I can't control
How simple words and gestures
Make the world seem right
No matter what they say
No matter what they say


It's hard to believe
That once we met as strangers
Not knowing of the life that we would share
You lead me on
Through new ways unfamiliar
Or down a road we travelled many times before


Yet still it takes me by surprise
How the feeling overtakes me and fills my mind
With thoughts which even now I can't control
How simple words and gestures
Make the world seem right
No matter what they say
No matter what they say


The years go by
Older yet no wiser
Our hearts and minds remain as they once were
And after all the time
That we have been together
So many times we must have been this way before


Yet still it takes me by surprise
How the feeling overtakes me and fills my mind
With thoughts which even now I can't control
How simple words and gestures
Make the world seem right
No matter what they say
No matter what they say

Kamis, 21 Juli 2011

Stand

Stand
oleh REM




Stand in the place where you live
Now face North
Think about direction
Wonder why you haven't before
Now stand in the place where you work
Now face West
Think about the place where you live
Wonder why you haven't before

If you are confused, check with the sun
Carry a compass to help you along
Your feet are going to be on the ground
Your head is there to move you around, so

Stand in the place where you live
Now face North
Think about direction
Wonder why you haven't before
Now stand in the place where you work
Now face West
Think about the place where you live
Wonder why you haven't before

Your feet are going to be on the ground
Your head is there to move you around
If wishes were trees, the trees would be falling
Listen to reason
Season is calling

Stand in the place where you live
Now face North
Think about direction
Wonder why you haven't before
Now stand in the place where you work
Now face West
Think about the place where you live
Wonder why you haven't before

If wishes were trees, the trees would be falling
Listen to reason
Reason is calling
Your feet are going to be on the ground
Your head is there to move you around

So stand (stand)
Now face North
Think about direction
Wonder why you haven't
Now stand (stand)
Now face West
Think about the place where you live
Wonder why you haven't

Stand in the place where you live
Now face North
Think about direction
Wonder why you haven't before
Now stand in the place where you work
Now face West
Think about the place where you live
Wonder why you haven't before

Stand in the place where you are (now face North)
Stand in the place where you are (now face West)
Your feet are going to be on the ground (stand in the place where you are)
Your head is there to move you around, so stand

Bullet with Butterfly Wings

Bullet with Butterfly Wings
oleh Smashing Pumpkins




the world is a vampire, sent to drain
secret destroyers, hold you up to the flames
and what do I get, for my pain
betrayed desires, and a piece of the game
even though I know-I suppose I'll show
all my cool and cold-like old job

despite all my rage I am still just a rat in a cage
despite all my rage I am still just a rat in a cage
someone will say what is lost can never be saved
despite all my rage I am still just a rat in a cage

now I'm naked, nothing but an animal
but can you fake it, for just one more show
and what do you want, I want change
and what have you got
when you feel the same
even though I know-I suppose I'll show
all my cool and cold-like old job

despite all my rage I am still just a rat in a cage
despite all my rage I am still just a rat in a cage
someone will say what is lost can never be saved
despite all my rage I am still just a rat in a cage

tell me I'm the only one
tell me there's no other one
jesus was an only son yeah
tell me I'm the chosen one
jesus was an only son for you

despite all my rage I am still just a rat in a cage
despite all my rage I am still just a rat in a cage
someone will say what is lost can never be saved
despite all my rage I am still just a rat in a cage

despite all my rage I am still just a rat in a
despite all my rage I am still just a rat in a
despite all my rage I am still just a rat in a cage

tell me I'm the only one
tell me there's no other one
jesus was an only son for you

and I still believe that I cannot be saved
and I still believe that I cannot be saved
and I still believe that I cannot be saved
and I still believe that I cannot be saved

No Rain

No Rain
oleh Blind Melon



Ooooo-oo-oo-oo-oo, oo-oo-oo-oo
All I can say is that my life is pretty plain
I like watching the puddles gather rain

And all I can do is just pour some tea for two
And speak my point of view
But it's not sane, it's not sane

I just want someone to say to me no, oh, oh, oh
I'll always be there when you wake, yea-ah
You know I'd like to keep my cheeks dry today
So stay with me and I'll have it made

And I don't understand why I sleep all day
And I start to complain that there's no rain
And all I can do is read a book to stay awake
And it rips my life away, but it's a great escape
Escape......escape......escape......

All I can say is that my life is pretty plain
You don't like my point of view
You think that I'm insane
It's not sane, It's not sane

I just want someone to say to me no, oh, oh, oh
I'll always be there when you wake, yea-ah
You know I'd like to keep my cheeks dry today
So stay with me and I'll have it made

And I'll have it made
And I'll have it made, oh
Lord no no
You know I'm really gonna, really gonna have it made
You know I'll have it made
Ahhh, ahhh, ahhh, ahhh

The Luckiest

The Luckiest
oleh Ben Folds



I don't get many things right the first time
In fact, I am told that a lot
Now I know all the wrong turns, the stumbles and falls
Brought me here

And where was I before the day
That I first saw your lovely face?
Now I see it everyday
And I know

That I am
I am
I am
The luckiest

What if I'd been born fifty years before you
In a house on a street where you lived?
Maybe I'd be outside as you passed on your bike
Would I know?

And in a white sea of eyes
I see one pair that I recognize
And I know

That I am
I am
I am
The luckiest

I love you more than I have ever found a way to say to you

Next door there's an old man who lived to his nineties
And one day passed away in his sleep
And his wife; she stayed for a couple of days
And passed away

I'm sorry, I know that's a strange way to tell you that I know we belong
That I know

That I am
I am
I am
The luckiest

In the Back Seat

In the Back Seat
oleh Arcade Fire



I like the peace
in the backseat,
I don't have to drive,
I don't have to speak,
I can watch the country side,
and I can fall asleep.

My family tree's
losing all its leaves,
crashing towards the driver's seat,
the lightning bolt made enough heat
to melt the street beneath your feet.

Alice died
in the night,
I've been learning to drive.
My whole life,
I've been learning.

I like the peace
in the backseat,
I don't have to drive,
I don't have to speak,
I can watch the country side

Alice died
in the night,
I've been learning to drive.
My whole life,
I've been learn----Oh....

Big Me

Big Me
oleh Foo Fighters



when I talk about it
it carries on
reasons only knew
when I talk about it
aries or treasons all renew

Dare me to talk about it
I could stand to prove
if we can get around it
I know that it's true

well I talked about it
carried on
reasons only knew

but it's you I fell into

well I talked about it
put it on
never was it true
but it's you I fell into

Senin, 18 Juli 2011

Who's Gonna Ride Your Wild Horses

Who's Gonna Ride Your Wild Horses
oleh U2


You're dangerous 'cause you're honest
You're dangerous, you don't know what you want
Well you left my heart empty as a vacant lot
For any spirit to haunt

Hey hey sha la la
Hey hey

You're an accident waiting to happen
You're a piece of glass left there on the beach
Well you tell me things I know you're not supposed to
Then you leave me just out of reach

Hey hey sha la la
Hey hey sha la la

Who's gonna ride your wild horses
Who's gonna drown in your blue sea
Who's gonna ride your wild horses
Who's gonna fall at the foot of thee

Well you stole it 'cause I needed the cash
And you killed it 'cause I wanted revenge
Well you lied to me 'cause I asked you to
Baby, can we still be friends

Hey hey sha la la
Hey hey sha la la

Who's gonna ride your wild horses
Who's gonna drown in your blue sea
Who's gonna ride your wild horses
Who's gonna fall at the foot of thee

Oh, the deeper I spin
Oh, the hunter will sin for your ivory skin
Took a drive in the dirty rain
To a place where the wind calls your name
Under the trees the river laughing at you and me
Hallelujah, heavens white rose
The doors you open
I just can't close

Don't turn around, don't turn around again
Don't turn around, your gypsy heart
Don't turn around, don't turn around again
Don't turn around, and don't look back
Come on now love, don't you look back

Who's gonna ride your wild horses
Who's gonna drown in your blue sea
Who's gonna taste your salt water kisses
Who's gonna take the place of me

Who's gonna ride your wild horses
Who's gonna tame the heart of thee

Island in the Sun

Island in the Sun
oleh Weezer




Hip hip
Hip hip
Hip hip
Hip hip

When you're on a holiday
You can't find the words to say
All the things that come to you
And I wanna feel it too

On an island in the sun
We'll be playing and having fun
And it makes me feel so fine
I can't control my brain

Hip hip
Hip hip

When you're on a golden sea
You don't need no memory
Just a place to call your own
As we drift into the zone

On an island in the sun
We'll be playing and having fun
And it makes me feel so fine
I can't control my brain

We'll run away together
We'll spend some time forever
We'll never feel bad anymore

Hip hip
Hip hip
Hip hip

On an island in the sun
We'll be playing and having fun
And it makes me feel so fine
I can't control my brain

We'll run away together
We'll spend some time forever
We'll never feel bad anymore

Hip hip

We'll never feel bad anymore
No no
We'll never feel bad anymore
No no
No no
No no

That Night

That Night
oleh Tony Banks

I was always insecure
I never was too sure
That what we did that night was right
Or very wrong

It was never in dispute
It was always understood
But I can’t leave it there

Now what am I supposed to do about it

Rest your weary head with mine
I’ll take you through the night
And bring you to the dawn in hope

But don’t turn your head around
No matter what you see
You cannot return

You’re caught by the magnet
Drawn to the light
Like a prisoner you are captured
You are left without a choice

Now it’s all because of you
That I don’t know what to do
My memory’s confused when
I recall that night

Now the coin is in the air
And I don’t know if I care too much
Which way it lands

Oh and what am I supposed to do about it

Rest your weary head with mine
I’ll take you through the night
And bring you to the dawn in hope

But don’t turn your head around
No matter what you see
You cannot return

You’re caught by the magnet
Drawn to the light
Like a prisoner you are captured
You are left without a choice - oh

That night rest your weary head with mine
Take me through the night I’ll take you through the night
Take me through the night to the dawn and bring you to the dawn in
Hope

It’s all because of you but don’t turn your head around
I don’t know what to do no matter what you see
My memory’s confused that night you cannot return

Oh I can’t undo that night...

Perfect Drug

Perfect Drug
oleh Nine Inch Nails



I got my head but my head is unraveling
cant keep control can't keep track of where it's traveling
I got my heart but my heart's no good
you're the only one that's understood

I come along but I don't know where you're taking me
I shouldn't go but you're wrenching dragging shaking me
turn off the sun pull the stars from the sky
the more I give to you the more I die

and I want you

you are the perfect drug
the perfect drug
the perfect drug
the perfect drug

you make me hard when i'm all soft inside
I see the truth when i'm all stupid-eyed
the arrow goes straight through my heart
without you everything just falls apart

my blood just wants to say hello to you
my fear is warm to get inside of you
my soul is so afraid to realize
how very little bit is left of me

take me with you
without you everything just falls apart
it's not as much fun to pick up the pieces

Sabtu, 16 Juli 2011

Memahami Khalayak Lembaga Penyiaran Publik (Bagian 3)

Tradisi dan Klasifikasi Riset Khalayak

Sebelum kita mendiskusikan mengenai riset khalayak dengan lebih mendalam, ada baiknya kita mengklasifikasikan khalayak terlebih dahulu. Sebagaimana telah dikemukakan sebelumnya, khalayak bisa didefinisikan sebagai individu, kelompok, warga, dan publik (lihat Hagen dalam Alasuutari (ed), 1999: 137; McQuail, 1992), juga khalayak sebagai massa yang bermakna peyoratif, dan khalayak sebagai konsumen di mana khalayak “bekerja” untuk media (Napoli, 2003; McQuail, 1992) walaupun sebenarnya konsepsi ekonomi media yang didominasi oleh kepentingan mencari profit sebenarnya juga diarahkan pada pemenuhan kebutuhan konsumen akan informasi (Albarran, 1997). Pada titik ini, sebenarnya khalayak sebagai konsumen bisa melekat pada kepentingan publik di mana tujuan utama dari media adalah pemenuhan hak asasi warga atas informasi dan berkomunikasi.

Berikut ini penjelasan untuk tiap jenis khalayak: pertama, khalayak sebagai individu. Pemahaman ini terutama sejalan dengan pendekatan kultural pada teks media di mana individu yang mengakses media berusaha untuk memaknai pesan atau teks media dengan dengan personal, spesifik, dan merujuk pada peristiwa mikro. Telaah yang menganggap khalayak sebagai personal mendapatkan perhatian yang besar belakangan ini, terutama dengan berkembangnya pemahaman humaniora atas studi media. Pemahaman personal atas khalayak fanatik, misalnya, cukup berguna untuk menggambarkan pemaknaan atas pesan media oleh khalayak secara umum.

Kedua, khalayak sebagai kelompok. Tipologi ini menunjukkan bahwa dalam kenyataannya, pengalaman masyarakat berkaitan dengan media cukup beragam. Ketika impersonalitas, anonimitas, dan jumlah individu yang sangat besar merupakan karakter khalayak yang umum, secara aktual pengalaman khalayak adalah personal, berskala kecil dan terintegrasi dalam kehidupan sosial dan terjadi dengan cara yang dipahami oleh kebanyakan individu. Banyak media beroperasi dalam lingkungan lokal dan melekat dalam budaya setempat. Sejak banyak orang dapat memilih media televisi secara bebas, mereka merasa tidak lagi merasa “dikuasai” oleh remote control. Interaksi sosial yang berkembang seputar penggunaan media, terutama menonton dan mendengarkan media penyiaran, membantu individu berinteraksi dalam kehidupan sehari-hari sebagai sebentuk kemitraan daripada sebagai bentuk interaksi yang asing. Pemaknaan kultural atas media oleh individu ternyata bisa dikelompokkan dan digunakan untuk kepentingan pengembangan pesan media lebih jauh dan mendalam untuk kumpulan individu atau kelompok.

Pemahaman khalayak sebagai kelompok dan individu hadir antara lain karena kemunculan sebuah titik balik penting dalam sejarah teori komunikasi massa selama dekade 1940-an dan 1950-an ketika konsepsi bahwa khalayak media massa berkarakter atomistik ditentang oleh banyak hasil riset. Riset yang merekomendasikan konseptualisasi ulang atas khalayak mendapatkan bukti bahwa kelompok tidak pernah benar-benar hilang dari aktivitas mengakses media, bahkan dalam konteks khalayak massa. Khalayak sebagai kelompok memiliki arti yang lebih penting di dalam media baru, terutama game. Khalayak aktual menunjukkan bahwa banyak jaringan hubungan sosial yang saling bersinggungan didasari oleh lokalitas dan kepentingan yang sama, dan media massa berkaitan dengan jaringan tersebut dengan cara yang berbeda. Karakter khalayak kelompok sosial dan bersifat komunal ini merupakan konsepsi dan cara pandang yang umum saat ini. Pemanfaatan komunitas khalayak lumrah dilakukan oleh media sekarang ini karena merupakan hubungan yang ber-simbiosis mutualisme atau bersifat saling menguntungkan untuk masing-masing pihak.

Riset efek media sejak tahun 1950-an sampai sekarang juga menunjukkan bahwa opini, sikap dan perilaku lebih banyak dipengaruhi oleh lingkungan sosial seseorang dibandingkan dengan upaya persuasif yang dilakukan oleh media massa. Terminologi pengaruh personal (personal influence) dan pemuka pendapat (opinion leader) berasumsi bahwa sebuah situasi di mana kontak dengan media dimediasikan oleh beragam hubungan yang menunjukkan arahan, seleksi, dan interpretasi pengalaman bermedia. Aplikasi ini tidak hanya berlaku dalam persuasi politik dan komersial, tetapi juga membantu untuk memahami berita di dalam media yang juga menunjukkan pentingnya relasi dan kontak personal (McQuail, 1997: 8). Pertanyaan besarnya adalah: apakah khalayak dipandang sebagai publik atau konsumen? Sebagaimana dikemukakan oleh Underwood (dalam Bennet & Entman (ed.), 2001: 99), bahwa sekarang ini, kita berada dalam situasi di mana pesan media sulit dipisahkan dari kepentingan pemasaran atau komersial. Kombinasi antara berita dan kepentingan komersial menyatu dalam berbagai pesan media sehingga membingungkan khalayak.

Konsepsi ketiga atas khalayak adalah khalayak yang dipahami sebagai warga. Khalayak sebagai warga sebenarnya mirik dengan konsepsi khalayak sebagai publik. Sedikit perbedaannya adalah konsepsi sebagai warga lebih terfokus pada hak-hak khalayak sebagai warga negara di mana mereka berhak mendapatkan informasi yang berguna dalam kehidupannya, terutama kehidupan politik. Pesan media yang biasanya dikaitkan dengan khalayak sebagai warga adalah pesan faktual atau berita. Berita adalah kumpulan informasi yang berguna bagi kehidupan khalayak sebagai warga. Berita berfungsi secara langsung dalam kehidupan sosial khalayak. Pada pesan media fiksional atau hiburan, sebenarnya khalayak juga memiliki hak yang sama seperti halnya dalam berita namun berada dalam pengertian yang sedikit berbeda. Pesan hiburan atau fiksional dampaknya tidak selangsung pesan faktual atau berita. Cita rasa kolektif yang dimiliki masyarakat misalnya, akan menentukan kualitas pesan media yang sifatnya fiksional. Biasanya, hak warga untuk mendapatkan informasi dan mengekspresikannya dengan baik diatur dan ditentukan oleh peraturan perundangan yang berlaku dan bertujuan untuk melindungi warga negara yang lain.

Khalayak sebagai konsumen adalah konsepsi keempat. Khalayak sebagai konsumen menempatkan khalayak sebagai target dari pesan media yang bermotif profit. Media kemudian menjadi mitra bagi produsen untuk memasarkan produk dan jasa. Dalam pemasaran, komunikasi efektif dan kualitas ragam pengalaman khalayak dalam mengakses media bukanlah hal paling penting. Hal yang paling penting adalah apakah pesan yang disampaikan diakses dan iklan yang muncul di pesan memicu pembelian produk atau pemanfaatan jasa. Kondisi terkini memberikan bukti yang sedikit berbeda. Arti penting pengalaman khalayak dalam “ruang publik” yang lebih luas juga mendapatkan perhatian lebih besar. Kenyataan ini terefleksi dari media (khususnya para manajer dan pemilik) yang melihat khalayak sebagai pasar, dan berusaha selalu dikaitkan dengan berbagai wacana di dalam dunia komersial. Sementara itu, di sisi lain, khalayak sendiri secara umum belum memiliki kesadaran bahwa mereka adalah bagian dari pasar, dan wacana pasar dalam hubungannya dengan khalayak adalah cenderung manipulatif dan menguntungkan media. Tipologi khalayak dalam konsep market ini barangkali kurang relevan jika dikaitkan dengan lembaga penyiaran publik sebab karakteristik lembaga ini bersifat khas. Meskipun demikian, sebagai sebuah wacana, pemahaman khalayak sebagai konsumen, yang merupakan bagian tak terpisahkan dari produsen dan pasar, tetaplah penting untuk dipahami.

Karakter khalayak sebagai konsumen atau bagian dari pasar di antaranya adalah dimensi yang meliputinya yang lebih didasarkan pada kriteria-kriteria ekonomi, bukan terhadap hubungan antar individu khalayak. Konsepsi khalayak sebagai konsumen ini memiliki asumsi bahwa identitas khalayak tidaklah penting. Anggapan khalayak sebagai konsumen juga bersifat temporer sesuai dengan karakter produk dan jasa yang ditawarkan melalui pesan media. Bukan berarti khalayak sebagai konsumen sepenuhnya buruk. Khalayak jenis ini sebenarnya membantu proses perkembangan industri dan bergeraknya ekonomi masyarakat. Namun, kegiatan bermedia dengan mengutamakan keuntungan ekonomi berlebihan tanpa pemantauan pihak berwenang yang memadai, rentan terhadap pemanfaatan khalayak oleh media di mana hak-hak khalayak tidak terlindungi.

Kelima, khalayak sebagai massa. Khalayak sebagai massa. Khalayak sebagai massa adalah khalayak yang berjumlah sangat besar dan tersebar luas, anggota khalayak jenis massa ini dipercaya tidak mengenal satu sama lain. Komposisi khalayak massa selalu berubah dan kurang memiliki perasaan identitas diri karena jarak sosial dan heterogenitasnya tadi. Khalayak juga dianggap tidak dapat dengan mudah memberikan respons kepada institusi media. Hubungan komunikatif khalayak jenis massa ini meliputi hubungan yang kalkulatif, bersifat tidak normatif, dan media berjarak dari khalayaknya sendiri, khususnya media yang prestisius.

Pandangan khalayak sebagai massa ini memiliki kesesuaian yang kecil dengan keadaan yang sesungguhnya, terutama bila dibandingkan dengan kondisi produksi massal dan distribusi berita dan hiburan. Istilah massa juga memiliki makna peyoratif atau bermakna buruk, antara lain bersifat atomistik, individual, dan merefleksikan pandangan yang pesimistik dari masyarakat industri modern dengan mengontraskannya dengan imaji cara kehidupan yang komunal dan memuaskan. Menganggap khalayak sebagai massa sebenarnya merefleksikan kekhawatiran atas depersonalisasi, irrasionalitas, manipulasi, dan penurunan standar moral dan kultural secara umum.

Jumat, 15 Juli 2011

Mr E's Beautiful Blues

Mr E's Beautiful Blues
oleh Eels



The smokestack is spitting black soot into the sooty sky
The load on the road brings a tear to the Indian's eye
The Elephant won't forget what it's like inside his cage
The Ringmaster's Telecaster sings on an empty stage

Uh-huh
God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh
Ooooh

The girl with the curls and the sweet pink ribbon in her hair
She's crawlin' out her window 'cause her daddy just don't care
(Come on!)

Uh-huh
God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh

The clown with the frown driving down to the sidewalk fair
Finger on the trigger let me tell you it's quite a scare

Uh-huh
God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh

The kids flip their lids when their heads hear that crazy sound
My neighbour digs the flavour still he's moving to another town
(and I don't believe he'll come back)

God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh

Your mind don't know how you're taking all the shit you see
Dont believe anyone but most of all dont believe me

God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh
God damn right it's a beautiful day Uh-huh

Queen of Rain

Queen of Rain
oleh Roxette

In that big big house
there are fifty doors
and one of them leads to your heart.
In the time of spring
I passed your gate
and tried to make a start.
All I knew
was the scent of sea and dew
but I've been in love before, how about you?
There's a time for the good in life,
a time to kill the pain in life,
dream about the sun you queen of rain.

In that big old house
there are fifty beds
and one of them leads to your soul.
It's a bed of fear,
a bed of threats,
regrets and sheets so cold.
All I knew your eyes so velvet blue,
I've been in love before, how about you?
There's a time for the good in life...

Time went by
as I wrote your name in the sky,
fly fly away,
bye bye.

It's time to place your bets in life,
I've played the loser's game of life,
dream about the sun you queen of rain

Hopelessly

Hopelessly
oleh Rick Astley


I walk the wire every night
I can't decide between wrong and right
I've lost control over the things i do
'Cause I'm hopelessly falling in love with you

Now the one who never took a chance
Becomes a victim of circumstance
I've lost my way, now I'm so confused
'Cause I'm hopelessly falling in love with you

All my dreams are far behind me
They don't matter anymore
I don't care about the things I could lose
'Cause I'm hopelessly falling in love with you

Now the one who always played it safe
Becomes another who's lost his way
I can't believe it, though I know it's true
'Cause I'm hopelessly falling in love with you

And all my dreams begin to blind me
And I was so confused
And I don't care about the things I could lose
'Cause I'm hopelessly falling in love with you

I'm not gonna fight it, I'm gonna choose
To hopelessly fall, oh yeah
You know I'll hopelessly fall in love, with you

The More You Ignore Me the Closer I Get

The More You Ignore Me the Closer I Get
oleh Morrissey

The more you ignore me
the closer I get
you're wasting your time
the more you ignore me
the closer I get
you're wasting your time
I will be
in the bar
with my head
on the bar
I am now
a central part
of your mind's landscape
whether you care
or do not
yeah, I've made up your mind
the more you ignore me
the closer I get
you're wasting your time
the more you ignore me
the closer I get
you're wasting your time
Beware!
I bear more grudges
than lonely high court judges
when you sleep
I will creep
into your thoughts
like a bad debt
that you can't pay
take the easy way
and give in
yeah, and let me in
IT'S WAR

The Killing Moon

The Killing Moon
oleh Echo and the Bunnymen

Under blue moon I saw you
So soon you'll take me
Up in your arms
Too late to beg you or cancel it
Though I know it must be the killing time
Unwillingly mine


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


In starlit nights I saw you
So cruelly you kissed me
Your lips a magic world
Your sky all hung with jewels
The killing moon
Will come too soon


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


Under blue moon I saw you
So soon you'll take me
Up in your arms
Too late to beg you or cancel it
Though I know it must be the killing time
Unwillingly mine


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him
You give yourself to him


La la la la la...


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


La la la la la...


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


Fate
Up against your will
Through the thick and thin
He will wait until
You give yourself to him


La la la la la...

You and Me Song

You and Me Song
oleh the Wannadies

Always when we fight
I try to make you laugh
Til everything's forgotten
I know you hate that

ba ba da da ba ba ba ba (2x)

Always when we fight
I kiss you once or twice
And everything's forgotten
I know you hate that

I love you Sunday song
The week's not yet begun
And everything is quiet
And it's always...

You and me always, and forever
You and me always, and forever
ba ba ba ba da ba, it was always
You and me always..

You tell me I'm a real man
and try to look impressed
Not very convincing
But you know I love it

Now we watch TV
Til we fall asleep
Not very exciting
But it's you and...

Me and we'll always be together
You and me always, and forever
ba ba ba ba da ba, it was always...
You and me always, and forever
You and me always, and forever
ba ba ba ba da ba, it was always...
You and me always, and forever
You and me always, and forever
ba ba ba ba da ba ba....
ba ra ra

Good Times

Good Times
oleh Eddie Brickell

you don'T even have to try
it comes easy for you
the way you move is so dreaming it could make me cry
go out drivin' with my friends
and by these we'll go beat up car
i'm with a lot of people then i walked away him all

good times, bad times gimme some of that
good times, bad times gimme some of that
good times, bad times gimme some of that
uuuh

i don't wanna say goodbye
down when i walked into the door
i spent a little time with you i want a little more

good times, bad times gimme some of that
good times, bad times gimme some of that
good times, bad times gimme some of that
uuuh

don't baby, way i don't have to
i want to go anywhere rightnow
he walks along, he walks along this
anywhere where you aren't baby is - sad
aaaah
just say anything

good times, bad times gimme some of that
good times, bad times gimme some of that
good times, bad times gimme some of that
uuuh

i want those good, good good times
about those bad, bad bad times
i want those good, good, good, good times

Paradise

Paradise
oleh Sade

I'd wash the sand off the shore
Give you the world if it was mine
Blow you right to my door
Feels fine

Feels like
You're mine
Feels right
So fine
I'm yours
You're mine
Like paradise

I'd give you the world if it was mine
Feels fine

I'd wash the sand off the shore
Give you the world if it was mine
Blow you right to my door
Feels fine

Feels like
You're mine
Feels right
So fine
I'm yours
You're mine
Like paradise

Oooh what a life
Oooh what a life
Oooh what a life
Oooh what a life

I wanna share my life
Wanna share my life with you
Wanna share my life

Oooh what a life
Like paradise

Minggu, 10 Juli 2011

So Fine

So Fine
oleh Gun

N Roses

How could she look so fine
How could it be she might be mine
How could she be so cool
I've been taken for a fool
So many times
It's a story of a man
Who works as hard as he can
Just to be a man
who stands on his own
But the book always burns
As the story takes it turn
An leaves a broken man
How could she be so cool
How could she be so fine
I owe a favor to a friend
My friends they always come through for me- Yeah
It's a story of a man
Who works as hard as he can
Just to be a man
who stands on his own
But the book always burns
As the story takes it turn
An leaves a broken man
If you could only live my life
You could see the difference you make to me- To me
I'd look right up at night
And all I'd see was darkness
Now I see the stars alright
I wanna reach right up and grab one for you
When the lights went down in your house
Yeah that made me happy
The sweat I make for you
Yeah...I think you know where that comes from

Well I'd look right up at night
And all I'd see was darkness
Now I see the stars alright
I wanna reach right up and grab one for you
When the lights went down in your house
Yeah that made me happy
The sweat I make for you
I think you know where that comes from

How could she look so good(So good)
How could she be so fine
How could she be so cool
How could it be she might be mine

Time after Time

Time after Time
oleh Eva Cassidy



Lying in my bed I hear the clock tick,
And think of you
Caught up in circles confusion--
Is nothing new
Flashback--warm nights--
Almost left behind
Suitcases of memories,
Time after--

Sometimes you picture me--
I'm walking too far ahead
You're calling to me, I can't hear
What you've said--
Then you say--go slow--
I fall behind--
The second hand unwinds

Chorus:
If you're lost you can look--and you will find me
Time after time
If you fall I will catch you--I'll be waiting
Time after time

After my picture fades and darkness has
Turned to gray
Watching through windows--you're wondering
If I'm OK
Secrets stolen from deep inside
The drum beats out of time--

Chorus:
If you're lost...
You said go slow--
I fall behind
The second hand unwinds--

Chorus:
If you're lost......Time after time
Time after time ,Time after time,Time after time

Fade into You

Fade into You
oleh Mazzy Star



I want to hold the hand inside you
I want to take a breath that's true
I look to you and I see nothing
I look to you to see the truth
You live your life
You go in shadows
You'll come apart and you'll go black
Some kind of night into your darkness
Colors your eyes with what's not there.

Fade into you
Strange you never knew
Fade into you
I think its strange you never knew

A stranger's light comes on slowly
A stranger's heart without a home
You put your hands into your head
And then it's smiles cover your heart

Fade into you
Strange you never knew
Fade into you

I think its strange you never knew
I think its strange you never knew

Kamis, 07 Juli 2011

King of Wishful Thinking

King of Wishful Thinking
oleh Go West

I don't need to fall at your feet
Just 'cause you cut me to the bone
And I won't miss the way that you kiss me
We were never carved in stone
If I don't listen to the talk of the town
Then maybe I can fool myself..

I'll get over you.. I know I will
I'll pretend my ship's not sinking
And I'll tell myself I'm over you
'cause I'm the king of wishful thinking
I am the king of wishful thinking

I refuse to give in to my blues
That's not how it's going to be
And I deny the tears in my eyes
I don't want to let you see.. no
That you have made a hole in my heart
And now I've got to fool myself..

I'll get over you.. I know I will
I'll pretend my ship's not sinking
And I'll tell myself I'm over you
'cause I'm the king of wishful thinking..
I'll get over you.. I know I will
I'll pretend my ship's not sinking
And I'll tell myself I'm over you
'cause I'm the king of wishful thinking

I will never, never shed a tear for you
I'll get over you

If I don't listen to the talk of the town
Then maybe I can fool myself..

I'll get over you.. I know I will
I'll pretend my ship's not sinking
And I'll tell myself I'm over you
'cause I'm the king of wishful thinking
I'm the king of wishful thinking
I'll get over you.. I know I will
You made a hole in my heart
But I won't shed a tear for you
I'll be the king of wishful thinking
I'll get over you..
I'll pretend my heart's still beating
'cause I've got no more tears for you
I'm the king of wishful thinking..
I'll get over you.. I know I will
You made a hole in my heart
And I'll tell myself I'm over you
'cause I'm the king of wishful thinking

No Explanation


No Explanation
oleh Peter Cetera

You really took me
By surprise
You're someone I've needed
For a lifetime
Your heart was
Cleverly disguised
And it didn't look that way
In my mind
Tell me
How could it be
I was the last to know
Darlin', I couldn't read
What was in your mind
To turn around and
Love me

With no Explanation
I gave you
Everything that I have
I didn't know
That you would take it
With sweet consideration
And after all that
We've been through
I can't believe it's true
Until I hear you say
Ooh
I know now, now, now
Ah

I wanna be Adored

I wanna be Adored
oleh Stone Roses

I don't need to sell my soul,
He's already in me.
I don't need to sell my soul,
He's already in me.
I wanna be adored.
I wanna be adored.

I don't ..... I wanna be adored.
You adore me.
You adore me.
You adore me.
I wanna I wanna I wanna be adored.
I wanna I wanna I wanna be adored.
I wanna I wanna I wanna be adored.
I wanna, I gotta, I wanna be adored.

I wanna be adored

Selasa, 05 Juli 2011

I'm not There

I'm not There
oleh Sonic Youth

Ev'ry thing's all right
And then she's all the time in my neighborhood
She cries both day and night
I know because it was there

It's a milestone but she's down on her luck
And the day makes her lonely
And it's so hard to buck, I was there

I believe that she'd stop him if she would start to care
I believe that she'd look upon this side
And t' care and I'd go by the something
When she's on my way, but I don't belong there

No I don't belong to her
I don't belong to anybody
She's my prize forsaken angel
But she don't care she cries
She's a lone-hearted mystic and she can carry on

When I'm there, she's all right
But she's not when I'm gone
Heaven knows that the answer she's don't call in no one
She's a wave, a thing, beautiful she's mine for the one

And I'm also hesitating by temptation lest it runs
Which it don't follow me
But I'm not there, I'm gone

Now I'll cry tonight, like I cried the night before
And I'll feast on her eyes
But I'll dream about the door
So long, Jesus, savior, blind faith worth to tell
It don't have consolation she's my

I was born to love her
But she knows that the kingdom waits so high above her
And I run but I race
But it's not too fast a pace

Of cource I'll not deceive her
I'm not there, I'm gone
It's all about confusion and I cry for her

Human Touch

Human Touch
oleh Bruce Springsteen

You and me we were the pretenders
We let it all slip away
In the end what you don't surrender
Well the world just strips away

Girl ain't no kindness in the face of strangers
Ain't gonna find no miracles here
Well you can wait on your blessings darlin'
But I got a deal for you right here

I ain't lookin' for prayers or pity
I ain't comin' 'round searchin' for a crutch
I just want someone to talk to
And a little of that human touch
Just a little of that human touch

Ain't no mercy on the streets of this town
Ain't no bread from heavenly skies
Ain't nobody drawin' wine from this blood
It's just you and me tonight

Tell me in a world without pity
Do you uthink what I'm askin's too much ?
I just want something to hold on to
And a little of that human touch
Just a little of that human touch

Oh girl that feeling of safety you prize
Well it comes with a hard hard price
You can't shut off the risk and pain
Without losin' the love that remains
We're all riders on this train

So you been broken and you been hurt
Show me soomebody who ain't
Yeah I know I ain't nobody's bargain
But hell a little touchup
And a little paint...

You might need somethin' to hold on to
When all the answers they don't amount to much
Somebody that you can just talk to
And a little of that human touch

Baby in a world without pity
Do you think what I'm askin's too much ?
I just want to feel you in my arms
And share a little of that human touch...

Brick

Brick
oleh Ben Folds Five

6am day after christmas
I throw some clothes on in the dark
The smell of cold
Car seat is freezing
The world is sleeping
I am numb

Up the stairs to her apartment
She is balled up on the couch
Her mom and dad went down to Charlotte
They're not home to find us out
And we drive
Now that I have found someone
I'm feeling more alone
Than I ever have before

She's a brick and I'm drowning slowly
Off the coast and I'm headed nowhere
She's a brick and I'm drowning slowly

They call her name at 7:30
I pace around the parking lot
Then I walk down to buy her flowers
And sell some gifts that I got
Can't you see
It's not me you're dying for
Now she's feeling more alone
Than she ever has before

She's a brick and I'm drowning slowly
Off the coast and I'm headed nowhere
She's a brick and I'm drowning slowly

As weeks went by
It showed that she was not fine
They told me, "son, it's time to tell the truth"

She broke down, and I broke down
Cause I was tired of lying

Driving back to her apartment
For the moment we're alone
Yeah she's alone
I'm alone
Now I know it

She's a brick and I'm drowning slowly
Off the coast and I'm headed nowhere
She's a brick and I'm drowning slowly

Chemistry

Chemistry
Oleh Semisonic

I remember when I found out about chemistry
It was a long, long way from here
I was old enough to want it but younger than I wanted to be
Suddenly my mission was clear

So for awhile I conducted experiments
And I was amazed by the things I learned
From a fine fine girl with nothing but good intentions and a
Bad tendency to get burned

All about chemistry
Won't you show me everything you know
Ah wonder what you do to me
Oh-oh-oh-oh-oh, oh

Some time later I met a young graduate
When I had nobody to call my own
I told her I was looking for somebody to appreciate
And I just couldn't do it alone

So for awhile we conducted experiments
In an apartment by the River Road
And we found out that the two things we put together had a
Bad tendency to explode

All about chemistry
Won't you show me everything you've learned
I'll memorize everything you do to me so I can
Teach it when it comes my turn

Fine spring day, California waves
Sweet Pacific scenes through the
Windows of airplanes and hotel rooms

So when I find myself alone and unworthy
I think about all of the things I learned from the
Fine fine women with nothing but good intentions and a
Bad tendency to get burned

All about chemistry
Won't you show me everything you know
Ah wonder what you do to me
Oh-oh-oh-oh-oh, oh

All about chemistry
Won't you show me everything you've learned
I'll memorize everything you do to me so I can
Teach it when it comes my turn

It's all about chemistry
It's all about chemistry
Oh-oh-oh-oh-oh, oh

It's all about chemistry
It's all about chemistry
Oh-oh-oh-oh-oh, oh

Sabtu, 02 Juli 2011

Memahami Khalayak Lembaga Penyiaran Publik (Bagian 2)

Khalayak dalam Proses Komunikasi Publik

Secara umum, proses komunikasi diartikan sebagai proses terdistribusinya informasi dari komunikator kepada komunikan. Proses ini bisa menggunakan media ataupun langsung. Bila menggunakan media, maka komunikan disebut juga sebagai khalayak. Dalam proses komunikasi terdapat tujuh elemen yang dapat didedah walaupun kita lebih sering menelaah proses komunikasi melalui lima elemen utama, sesuai dengan formula Harold Laswell, yaitu who says what in which channel with what effects. Who atau komunikator adalah sumber informasi dimana informasi disusun dan diformulasikan menjadi pesan. Says what adalah pesan atau teks media. Informasi adalah satuan terkecil dari pesan. Pesan dapat diartikan sebagai kumpulan informasi yang telah diberi makna atau tambahan analisis untuk mengurangi ketidakyakinan pihak-pihak yang terlibat dalam suatu proses komunikasi.

In which channel adalah media. Walau sebenarnya merupakan elemen yang berbeda, media dan komunikator biasanya disamakan, terutama dalam proses komunikasi yang melibatkan media massa. Media sendiri dapat diartikan sebagai teknologi dan pengorganisasian sumber daya untuk mendistribusikan pesan, sementara komunikator adalah pihak yang mencari, memformulasi, dan mengirimkan pesan melalui media tadi. Teknologi media radio siaran tentu berbeda dengan media baru seperti sebuah situs di internet. Begitu juga dengan pengorganisasian sumber daya. Pengorganisasian untuk media komersial yang padat modal tentu saja berbeda dengan media publik yang visi dan tujuannya untuk memberdayakan masyarakat, misalnya. Elemen berikutnya adalah to whom, yang juga disebut komunikan atau khalayak. To whom adalah sasaran atau tujuan akhir dari distribusi informasi. Akibat perkembangan peradaban dan kemajuan teknologi informasi dan komunikasi, posisi komunikator dan komunikan kini semakin setara dan bisa saling bertukar peran dengan sangat cair dan mudah.

Elemen terakhir adalah with what effects atau efek setelah pesan atau sekumpulan informasi diterima oleh khalayak. Efek inilah indikator keberhasilan suatu proses komunikasi. Bila muncul kesamaan pemahaman, bisa dikatakan proses komunikasi tersebut berhasil. Efek sendiri memiliki spektrum yang luas, misalnya efek menurut jangka waktunya, ada efek jangka panjang, menengah, dan pendek. Juga menurut aspek kesengajaan, ada efek yang disengaja seperti dalam proses komunikasi pembangunan, ada pula efek yang tidak disengaja, juga terdapat efek yang diinginkan dan tidak diinginkan. Khalayak yang semakin paham dengan hak-hak politiknya adalah efek yang diinginkan dalam proses komunikasi yang melibatkan media penyiaran publik. Sementara itu, efek yang tidak diinginkan adalah terpicunya peningkatan kekerasan dan pornografi di masyarakat sebagai akibat tayangan media yang tak pantas. Efek yang muncul di khalayak juga dapat dilihat melalui tiga level, yaitu level personal, level kelompok-kelompok masyarakat, dan masyarakat secara umum. Masih terdapat dua elemen lain dalam proses komunikasi yang jarang disebut karena dianggap merupakan elemen tambahan, yakni gangguan (noise), dan umpan-balik (feedback).

Gangguan adalah keadaan yang menghambat atau mengganggu proses distribusi informasi dari komunikator kepada komunikan. Gangguan ini bisa berwujud banyak hal, mulai dari tidak jelasnya tulisan di media cetak, suara yang tidak jelas dalam siaran radio hingga gangguan koneksi saat mengakses internet. Intinya, semua kejadian atau keadaan yang muncul ketika proses komunikasi berjalan dan berpotensi mengganggu “perjalanan” informasi dari komunikator kepada khalayak disebut sebagai “noise”. Sementara itu, umpan-balik adalah respon yang diberikan khalayak kepada komunikator ataupun media setelah informasi diterima dan dimaknai. Umpan-balik ini bisa merupakan upaya untuk memperjelas informasi, memperkuat informasi, atau pun memperbaiki informasi bila dinilai salah atau kurang tepat oleh komunikan. Pada titik ini sebenarnya elemen khalayak, efek, dan umpan-balik adalah elemen yang “menyatu” bila khalayak itu aktif dan partisipatif dalam proses komunikasi. Khalayak yang aktif dan partisipatif akan berusaha mewujudkan efek yang sebaik dan semaksimal mungkin bagi dirinya dengan memberikan umpan-balik yang sesuai dan memadai di dalam proses komunikasi. Istilah media publik misalnya, adalah upaya untuk menyinergikan media dengan khalayak. Pada dasarnya media publik bertujuan menjadikan khalayak partisipatif dan terberdayakan. Jadi, bisa disimpulkan bahwa untuk mewujudkan media publik yang baik, bukan hanya diperlukan penataan dari sisi institusi media, tetapi juga dari sisi khalayak dan regulasi, di mana pemahaman khalayak atas media ditingkatkan dan regulasi yang memperkuat visi kepublikan diwujudkan.

Untuk lebih memperluas pemahaman kita tentang proses komunikasi publik, perlu kiranya kita pahami dua definisi dari komunikasi publik. Proses komunikasi publik sendiri memiliki dua definisi. Pertama, komunikasi dalam publik, yaitu proses komunikasi yang berlangsung dalam institusi masyarakat sipil. Berkomunikasi dalam wilayah masyarakat sipil menjadikan relasi antarindividu lebih dekat dalam fungsi relasi untuk integrasi dan saling memahami, bukan untuk mencari profit atau “menguasai” individu lain. Artinya, proses komunikasi jenis ini adalah komunikasi yang terjadi di dalam ranah masyarakat dan dilakukan oleh individu dalam masyarakat.

Motif utama dari jenis komunikasi ini adalah motif sosiokultural, yaitu mengutamakan terciptanya relasi, mengelola konflik, dan memahami antarkelompok di masyarakat dengan baik. Proses komunikasi yang dilakukan oleh media komunitas atau lembaga penyiaran komunitas, juga proses komunikasi yang dilakukan oleh berbagai kelompok masyarakat sipil adalah jenis komunikasi publik yang pertama ini.

Kedua, proses komunikasi publik dapat bermakna proses komunikasi untuk publik atau bervisi kepublikan. Proses komunikasi seperti ini bisa terjadi di dua wilayah yang lain, negara dan pasar, tidak hanya di ranah masyarakat. Negara mesti berperan di sini, antara lain menyediakan media dan prasarana pendukung yang digunakan untuk memberdayakan masyarakat. Untuk media penyiaran, apa yang sudah berusaha dibentuk oleh negara, Lembaga Penyiaran Publik (LPP), yaitu Radio Republik Indonesia (RRI) dan Televisi Republik Indonesia (TVRI) adalah contoh terbaik proses komunikasi publik yang berusaha kita wujudkan bersama. Untuk media baru, kita masih menunggu strategi yang bagus dari pemerintah, dan juga negara, untuk membuat masyarakat kita mendapatkan haknya atas informasi dan berkomunikasi melalui ketersediaan kanal dan teknologi informasi dan komunikasi yang memadai, terutama bagi kelompok-kelompok masyarakat yang terpinggirkan karena rendahnya kemampuan ekonomi dan politik. Peningkatan kapasitas dan revitalisasi berbagai media publik, khususnya Lembaga Penyiaran Publik, adalah isu yang sangat penting untuk mewujudkan proses komunikasi publik yang dilakukan bukan oleh masyarakat sendiri.

Dalam konteks Indonesia, khalayak media publik adalah anggota masyarakat yang mengakses kumpulan informasi atau pesan media yang disampaikan oleh media publik. Di negeri kita ini, secara eksplisit yang disebut media publik adalah Lembaga Penyiaran Publik seperti yang termuat di dalam Undang Undang nomor 32 tahun 2002 tentang Penyiaran. Secara lebih spesifik lagi, yang dimaksud dengan Lembaga Penyiaran Publik adalah RRI dan TVRI. Kedua institusi ini dahulu bukanlah media publik melainkan media pemerintah yang berperan sebagai corong penguasa. Setelah lebih dari satu dekade, stigma tersebut masih terasa walaupun upaya melekatkan RRI dan TVRI kepada warga atau publik sudah mulai berhasil. Pemosisian dan revitalisasi RRI dan TVRI perlu terus dilakukan akan terwujud media publik yang benar-benar independen dan berguna meningkatkan kesadaran warga atas hak mereka mendapatkan informasi dan berkomunikasi dengan sebaik-baiknya.


(lebih lengkapnya lihat buku "Panduan Riset Khalayak: Desain dan Metode untuk Lembaga Penyiaran Publik" (2011) karya Puji Rianto, Iwan Awalludin, Anna Susilaningtyas, dan Wisnu Martha)

Jumat, 01 Juli 2011

Awal Juli

Terus terang saja saya tidak mempunyai ide untuk menulis. Saya hanya mencoba mengalirkan ketukan di tuts keyboard dan melihat tulisan seperti apa yang muncul. Ini hari pertama di bulan yang baru. Tidak ada yang lebih pantas dilakukan selain berharap bulan ini menjadi bulan yang baik dan inspiratif. Susah sekali ternyata menulis kembali setiap hari bila "flow"-nya belum didapatkan. Namun kini pelan-pelan aliran sungai menulis itu sudah mulai terasa lagi dan semoga kali ini lebih deras daripada sebelumnya.

Menulis dengan enak dan tidak terpaksa di dalam diri adalah hal yang saya inginkan. Biarlah semuanya mengalir dan tidak lagi dihantui oleh masa lalu dengan mengingat luka dan ragam kekesalan dalam menulis. Bukankah di dalam hidup ini kita hanya bisa belajar sebaik-baiknya. Tak lebih dan tak kurang. Tak ada salahnya memperbarui janji dan upaya dalam diri. Kalau bukan kita sendiri yang berupaya untuk diri, lalu siapa lagi?

Beginilah, saya akan mencoba menulis dengan rutin dan bagus kembali. Saya akan menggunakan wahana ini semaksimal mungkin, sebahagia mungkin, dan kita lihat apa hasilnya nanti. Semoga bulan Juli ini memberi kebahagiaan sejati dalam tulis-menulis. Semoga bulan ketujuh di tahun ini memberikan banyak berkah bagi diri sendiri dan bagi manusia-manusia lain di sekitar saya.

Menulis Lagi, Berjuang Lagi

Di akhir tahun mencoba lagi menulis rutin di blog ini setelah sekitar enam tahun tidak menulis di sini, bahkan juga jarang sekali mengunjung...